Balanced Scorecard: Uber Case Study

Uber: an unprofitable company worth billions. But those who look only to the past or present are certain to miss the future ©. Prof. Ricardo BrittoDoctor in Business Administration at USPDean of IBS Americas According to the latest news, Uber had over $1b in net losses in the Q3 of 2019 (Feiner, 2019). The second quarter was even worse for the company: it lost…