Consumer influence has always been part of decision making for global innovations, including which technologies will be highlighted.
Companies that manage to keep up with trends have a greater chance of thriving, unlike those that are resistant and refuse to enter the movement, thereby tending to become stagnant and lose strength on the market.
In order to consolidate the main global trends for 2023, TBWA communication group has created a guide that organizes the main trends for each year, popularly known as EDGE, (noun used to define cultural changes that influence how brands will boost participation in the future).
We have separated some of these trends for you in this article. Keep reading to learn more!
1 – Data policy
One of the global trends for 2023 that is sure to be highlighted is data protection policy, an issue that has been gaining the attention of companies and consumers since data protection laws – such as GDPR in the European Union and LGPD in Brazil – were enacted.
Additionally, the Internet is already preparing for a future free of the famous “cookies”: a big step forward that is sure to shape the new face of the way in which brands collect and apply data for segmentation in digital environments.
2 – Social and Environmental Issues
With the growth of socio-environmental requirements and ESG practices, this theme promises to be an ongoing trend throughout the year. It will be increasingly common to find companies and professionals that are aligned with this agenda.
This issue began to gain strength after numerous occurrences and manifestations on the part of consumers, demanding that brands and companies position themselves with regards to sustainability.
The important role played by Gen Z and Millennial consumers has also been strengthened. These groups have mobilized themselves in calling for governments to implement measures that prioritize the planet over profit, drawing the attention of companies with a growing consumer base consisting of these demographics.
3 – Artificial Creativity
With ongoing digital transformation and constant development that we have seen from AIs, this technology has the potential to transform creative processes in a never-before-seen way, as well as encourage discussions on topics such as value and defining what is considered real.
This trend relies on new creative methods that include innovative artistic techniques, different forms of design, personalized prompts and the generation of videos with the help of AI.
4 – The new face of money
Money promises to be a major subject of discussion over the coming years. According to existing research, there is currently a trend towards financial life no longer being taboo and becoming a common subject of discussion across generations. According to TBWA’s study, this will occur due to initiatives aimed at expanding salaries and the promotion of financial education, leading to money playing a new role in society.
Through this movement, it will be increasingly common that new banks emerge that are aligned with a wide range of lifestyles and individuals with experience with the now-famous cryptocurrencies being inserted into the market. The desire for transparency will gain even more strength, and companies will see a greater demand for honesty with regards to financial data among consumers.
In addition to the trends mentioned above, the guide includes a total of 39 global trends for 2023. Check out some additional key trends:
● Lab-made world: the creation of products such as meat and other items in assisted environments are broadening horizons for the future.
● Debates on the body: reproductive rights, freedom and responsibility. Issues related to individuals’ bodies will be subject to a wide range of discussion.
● Utopias of the future: the future being reinvented before our eyes. A new way to include urban projects, particularly those that are self-sustaining.
● Maintaining the mind: Focus on mental health. The topic has ceased to be a taboo, and the need to cultivate consistent mental health practices is sure to be a subject of discussion.
● Platform Policies: The power of social media and the need to distance ourselves from our devices’ screens are sure to be addressed over time, in addition
● to other issues.
Did you enjoy learning more about global trends for 2023? We know how important it is to stay up-to-date on what’s coming up on the global stage. This is why we offer international executive programs for students and young leaders looking to broaden their knowledge and stay on top of what’s ahead.
Below are some of the international short courses related to innovation and information on the scholarship selection process: