The concept of sustainable innovation is based on the development of technologies, positioning and processes that aim to reduce socio-environmental impacts. Its goal is to find solutions that meet current needs without compromising future generations.
The implementation of sustainable measures helps in the challenges that companies face and that are beyond their reach, such as climate events, scarcity of natural resources and social inequalities.
The intention is to generate benefit in the ecosystem and, consequently, in society, in addition to bringing innovation and better relationship with the environment, customers and society in general.
Innovation and sustainability in the business environment are pillars that must be worked together. We know that these practices are essential to have positive results that create and achieve great business models and better means of production.
To ensure success by aggregating these two pillars, you need to understand about the functionality of sustainability models.
We have prepared a summary on the subject in this article. Read and understand!
What are the sustainability models?
Overall, there are 3 main models of sustainability that work to put into practice tasks that involve the economy, the environment and society. Understand each sustainability model and its functionalities.
As the name already says, economic sustainability is a practice of financial and administrative conduct that aims to retain profits in a way that does not negatively affect future generation.
The concept is closely linked to innovation. Economic sustainability practices are necessary to promote awareness in terms of consumption without environmental aggression, which will allow the alignment of companies in environmental legislation.
All the development of a society, including practices that make it possible to reduce impacts of inequality and improvements in the quality of life of society are agendas that cover social sustainability.
In this model, companies seek to merge the gain of profits with the ability to invest in society in a positive way. An attitude applied to those who think about the present and the future, investing in projects that strengthen the community, promoting changes that ensure progress in the whole.
Environmental sustainability is defined by the ability to use natural resources ensuring their preservation, so that these resources do not become scarce on the planet.
Companies that seek to demonstrate this commitment focus on the adoption of clean technologies and the use of techniques that do not harm the environment, working to apply waste reduction policies and encourage adherence to international agreements. These measures are for the internal and external market.
How important is it to combine innovation and sustainability?
Now that we know the 3 models of sustainability, it is worth bearing in mind that innovation has become a strong ally in the application of sustainable practices in companies.
Putting into practice innovative solutions that address the theme generates benefits for both business and society, and, consequently, better perception for consumers. These solutions also benefit the employer brand, which is critical to attracting and retaining talent in the organization.
By including sustainable innovation measures, companies and professionals come to understand the needs of customers. Customers, in turn, have increasingly shown concern about the importance of consuming products and services that are committed to preserving and respecting the world.
Companies and professionals who adapt to find possibilities and opportunities become more visible in the world.
The benefits of sustainable innovation
When it comes to sustainable innovation, many benefits are linked to its implementation. Check out some of them.
When the practices are implemented, which demonstrates the importance that the company gives to these investments, it is normal to reach a new audience.
Consumers look for companies that take responsibility for social causes. Companies that care and give importance to this theme gain differentiation in the market.
To ensure that innovation is always up to date, it is necessary for the company to invest not only in new technologies, but also in the implementation of modern strategies.
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