“Lean” packages of cable TV or other streaming services? Follow the segmentation of the increasing multimillionaire television market. Prof. Ricardo BrittoDoctor in Business Administration at USPDean of the IBS Americas At first it was just TV and it was present in almost 1.4 billion households on the planet in 2017. In 1972, HBO was created, and it was the first channel with exclusive content for…
“Most companies die not because they do the wrong things, but because they keep doing the right things too long.” Yves Doz. Prof. Ricardo BrittoDoctor in Business Administration at USPDean of the IBS Americas George Eastman invented photographic film, the portable camera and the industry of amateur photography. Founded in 1889, with the slogan “you…
Uber: an unprofitable company worth billions. But those who look only to the past or present are certain to miss the future ©. Prof. Ricardo BrittoDoctor in Business Administration at USPDean of IBS Americas According to the latest news, Uber had over $1b in net losses in the Q3 of 2019 (Feiner, 2019). The second quarter was even worse for the company: it lost…
Prof. Ricardo BrittoDoctor in Business Administration at USPDean of IBS Americas Americas Business Review – Sao Paulo – May-June 2020, pp.1-10. www.ibs-americas.com Despite its slowing sales growth in the e-commerce industry, Amazon managed to increase its revenue up to $232.89 billion in 2018 by constantly improving and introducing new products. Amazon still competes within the…
Courses, dates and specifications of California State University, Northridge courses you already know, but how about knowing more about the students’ experience? We invited our former student Clarissa from Padua to talk a little about programs’ daily routine, professors and leisure time at California State University, Northridge. Clarissa attended our Design Thinking course in January…
The preventive measures against Coronavirus are important, but already cause a serious side effect: the shutdown of the economy. On March 25th, Prof. Ricardo Britto, PhD in Administration from USP, gave the online lecture Management in Crisis Contexts. The lecture was held live, with time for questions and answers and took place in three languages…
Are you planning a trip in the next years? Check out the tips to do succeed in your first international experience. There are few things more pleasant than planning a trip, but when the date is coming we always get apprehensive: have I forgotten anything? What if I get lost? Those butterflies in our stomach…
This post covers the best things to do in New York City, including a top 10 list, free things to do, nighttime activities, things to do with kids as well as showing you the best neighborhoods and foods. Take a Sightseeing tour Many people visiting NYC will look into taking a bus tour, particularly a…
Check out the tips in the article made by our former student Leda de Luca, advertising, founder and editor of Ares do Mundo channel, about tourism, culture and lifestyle. Hello, My name is Leda De Luca, I was a student at CUOA Business School (Fondazione CUOA), in the Creativity, Innovation and New Business program in…
As a good business school, IBS Americas is always keeping an eye on the initiatives of personalities and organizations related to the performance of Brazilians on the international stage. For this reason, 7 years ago WCMA was born, the annual award to honor those who presented prominent actions for the international market. The abbreviation that…
